In an unexpected yet exciting development, comedian and actor Pete Davidson has taken on the role of creative director for Doublesoul, a New York City-based sock brand. Known for his offbeat humor and distinctive style, the 31-year-old entertainer sees this new venture as more than just a side project; it’s an opportunity to redefine everyday fashion. Davidson’s prior hesitation to engage in fashion partnerships stems from his own uncertainty about his abilities in that realm. However, with a product as universally relatable as socks, he feels confident in his new role. After all, socks are a staple in every person’s wardrobe, often overlooked in favor of more glamorous clothing items.
Davidson articulates an intriguing perspective on the often-overlooked realm of sock design. He recently shared with W Magazine that the average consumer typically thinks of socks as afterthoughts. Most people either buy bulk packs from discount retailers or settle for novelty pairs featuring burgers or cartoon characters. This mindset presents a unique opportunity for Davidson and Doublesoul to innovate and elevate the humble sock, making it not just an accessory but a statement piece. The very act of solidifying a creative vision for socks aligns with Davidson’s larger goal of making the ordinary extraordinary—turning something mundane into a conversation starter.
Allison Strumeyer, co-founder of Doublesoul, praised Davidson’s innate ability to intuit cultural trends, describing how quickly he generated ideas during their first meeting. This feedback highlights Davidson’s transformation from a raw comedic talent to a cultural influencer with an eye for relevance in fashion. Having occupied the spotlight since the tender age of 19, Davidson has learned valuable lessons along the way—chiefly that it’s essential to embrace one’s individuality rather than capitulate to prevailing norms. He emphasizes the importance of authenticity in fashion, often noting how some industry peers seem to merely flaunt wealth rather than express genuine style. This insight can resonate with many, especially in a society where social media often dictates what’s “cool.”
Reflecting on his journey through the fashion world, Davidson is candid about past missteps. He acknowledges that the early stages of his career led to an overwhelming influx of opportunities, making it difficult to turn down various offers. His desire to please often resulted in an unfocused approach to personal style, leaving him with fashion choices he now sees as regrettable. Davidson’s transition to a “less is more” philosophy marks significant personal growth, illustrating that wardrobe decisions can be both impactful and meaningful. The artist notes that he has always had a penchant for dressing differently from others, and it is this distinction that has captured the public’s attention.
Many fans might recall Davidson’s eccentric looks during his younger years, characterized by vibrant colors and conspicuous accessories. However, he reflects on that phase with a touch of humor, acknowledging that his teenage obsession with brands like Supreme may not have matched his comedic identity. As he matured, Davidson’s understanding of style evolved alongside him, allowing him to embrace a more understated, yet still playful, aesthetic. He expresses gratitude for arriving at a point in his life where self-awareness informs his fashion choices, recognizing the freedom that comes with mature decision-making.
Though Davidson is predominantly known for his comedic ventures, his exploration into fashion is not entirely uncharted territory. He previously made headlines as the face of H&M’s menswear campaign and collaborated with Calvin Klein, showcasing his versatility beyond the stage. His modeling debut at Alexander Wang’s Collection1 show revealed that his career has multiple dimensions, and now, his position at Doublesoul may signal the beginning of a new trend—one where comedian and designer roles seamlessly blend together. As he embarks on this journey, there’s no doubt that Davidson’s socks will be more than foot coverings; they will embody his unique brand of humor, creativity, and perspective on life.
With the world watching, Pete Davidson’s venture into the sock industry may just redefine how we view this everyday accessory, making it a fashionable statement rather than just a necessity.