Florence Pugh, a rising star in the film industry, is expanding her repertoire by stepping into the world of fashion modeling. During London Fashion Week, she took to the runway for Harris Reed’s fall 2025 collection, captivating the audience with a striking black sheer sculptural dress. At just 29, Pugh is not only an actress but now can be described as a muse to the avant-garde fashion scene.
The dress itself was a statement piece that showcased Reed’s distinctive style; featuring horn-like structures that protruded from the bodice, it created a dramatic framing for Pugh’s face, which was partially obscured by a hood. The gothic undertone of the look was highlighted further by her choice of black peep-toe platform heels and gold accessories, including earrings and a chain necklace. Pugh’s meticulous choice in makeup—with elongated, spidery eyelashes—enhanced the overall aesthetic, providing an almost ethereal, haunting vibe that resonated with the theme of the show.
Opening the show was not just about walking the runway; Pugh enthralled the audience with a “haunting” monologue accompanied by a live cellist performance of Metallica songs. This blend of fashion and performance art drew the audience deeper into the experience, offering a compelling narrative through both sight and sound. Reed describes the intentions behind his work as designed to evoke discomfort, aiming to provoke thought and introspection among viewers. Pugh aligned perfectly with this vision, embodying a folkloric character that challenged norms and evoked deeper emotional responses.
Pugh’s relationship with Harris Reed extends beyond the runway. She is often seen wearing his creations on the red carpet, illustrating her affinity for his avant-garde style. Earlier appearances include an echo of Shakespeare’s celebrated monologue at Reed’s fall 2023 show, emphasizing the transformative power of clothing. Pugh articulates that dressing is not merely a superficial act; rather, it is a profound means of self-expression. In a world often clouded by judgment, the act of dressing up allows individuals to carve out safe spaces that reflect their true selves.
The collaboration between Pugh and Reed illustrates a growing trend in fashion where personalities from diverse industries come together to create multifaceted art forms. Their synergy is not only palpable on the runway but serves as a reminder of the interconnectedness of various cultural realms. As Pugh navigates her newfound role in the fashion industry, it is evident that she is not just wearing clothes; she is embodying a movement toward deeper self-awareness through fashion.
Florence Pugh’s runway debut at London Fashion Week represents more than a mere display of clothing. It signifies a powerful merger between fashion and performance art, challenging audiences to confront discomfort and engage in self-reflection. With this new facet of her career, Pugh is well-positioned to inspire and innovate in an industry that thrives on transformation.