Charli XCX, the renowned singer known for hits like “Brat” and “360,” has recently stepped into the fashion world as the latest celebrity to star in a Skims campaign. Joining the ranks of fellow artists such as Sabrina Carpenter and Lana Del Rey, Charli is bringing her unique style and attitude to the forefront of Kim Kardashian’s fashion brand.
In the newly released ads, Charli is seen modeling pieces from Skims’ upcoming Cotton collection, set to launch on August 21. Shot by the talented Petra Collins, the photos showcase Charli in various sets, ranging from a white V-neck sports bra and bike shorts worn in the rain to a cozy cropped tee with leggings lounging indoors.
The sultry photos shared by Skims on Instagram have garnered praise from fans, with many calling the ads “iconic” and expressing their desire for both the clothing and Charli herself. Comments like, “Is it pretty in pink or all see throughhh” and “Ok now that was bratty!” flooded the post, highlighting the impact Charli has had on her audience.
Charli expressed her excitement for the collaboration in a statement, noting, “Skims empowers people to feel confident in their own skin, which is the essence of Brat.” She emphasized the importance of comfort and style not needing to be compromised, showcasing her own confidence and empowerment through the campaign.
Kim Kardashian herself shared her excitement over collaborating with Charli, praising her as a “one of a kind talent” who has cemented herself as a megastar in music and beyond. The brand is honored to have Charli and Petra on board, as they strive to highlight individuals at the forefront of culture, making it an exciting time for Skims and its audience.
This isn’t the first time Charli has caused a stir with her underthings, as evidenced by her “Guess” music video featuring Billie Eilish surrounded by hundreds of pricey bras and panties. With her bold and daring style, Charli continues to make waves in the world of fashion and music, proving that the summer of the Brat is far from over.
Charli XCX’s collaboration with Skims has brought a fresh and exciting energy to the fashion world. With her confidence, unique style, and empowering message, Charli is setting new standards for celebrity endorsements and redefining what it means to be a fashion icon. As she continues to push boundaries and captivate audiences, there’s no doubt that Charli XCX will remain a force to be reckoned with in both music and fashion.